The Immersive Collection - making your moments unforgettable

Acqua Panna has always been served in the best restaurants worldwide, elevating your dining experience with its naturally balanced taste. With the Immersive Collection, the brand found an exciting and innovative way of celebrating those unforgettable moments around the table. 

The star of the show was a special Acqua Panna luxury bottle in elegantly designed glass, complemented by an equally striking limited edition S.Pellegrino sculpted glass bottle. 

The design of the two bottles, however, was only the beginning. Thanks to a QR code on the label, each one held the key to an experience that would bring the worlds of the two waters to life like never before. 

Through the magic of augmented reality, diners could immerse themselves in the Tuscan landscape and discover the origins of Acqua Panna's unmistakable taste, or see S.Pellegrino's unique sparkle floating in the air.  

To complete the experience, diners were then invited to capture their best moments around the table and share them on social media, tagging the restaurant to show their support. 

The Immersive Collection was just one example of Acqua Panna and S.Pellegrino featuring in a shared initiative. They can regularly be found side by side on the the finest tables around the world, elevating dining experiences with their unique tastes.   

Find out more about how Acqua Panna and S.Pellegrino stand together.